Mission

Awesomize the World

I fundamentally believe that life is too short to have mediocre experiences. Seriously, science says so – “rather than buying the latest iPhone or a new BMW, Gilovich suggests you’ll get more happiness spending money on experiences like going to art exhibits, doing outdoor activities, learning a new skill, or traveling.” I aim to make experiences easier and more optimal for people.

Oh, and if you’re wondering why I keep talking about “experiences” vaguely, it’s because I believe creating, discovering and refining them is an omnichannel challenge: from web and mobile (both graphics and copy), to physical products (like gifts and clothing), to events (think presentations, parties and trips) — everything deserves to be designed.

Blog

Write All The Things

I also love writing. My blog is Seth-Godin-like in frequency, and very much unlike it in popularity. Give’er a read and let me know what you think!